Branding and Identities

An identity — or brand — is more than just a logo. It is about creating a visual dialogue that fosters a relationship with your target audience.

Identities and brands have become increasingly important components of our culture and the economy. They are now being described as “cultural accessories and personal philosophies”. Firekracker has had a hand in establishing and developing brands for: The Green Leap Forward (USA), Singapore Computer Systems (SGP) and Shaped Outdoor Personal Training (AUS).

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